Sarah Doody published a small article four days ago talking about Product Design and the role of storytelling in today’s industries. In the article she points how the market has changed and why the way we communicate and sell products should also be re-imagined as a complete and closed experience.

Who are the product storytellers? Part matchmaker, marketer, technologist, and artist, the product storytellers ask questions, find answers, and figure out how to distill a vision or idea into a product story. They develop a plot, identify the people, and shape the product around the specific values it should offer consumers. Product storytellers think about the whole, and they see the big picture. But they also can go deep because they understand that the product’s true value lies in the details of its interactions and every touchpoint that a consumer has with it.

The text is focused on Product Design, but I believe that “storytelling” is not exclusive for professionals in that area as it involves different design fields as Product Design, Service Design, Graphic and Motion to promote new (consumption) experiences.

It’s definitely worth reading so check the full article on this link here.