Google and OK Go join forces to create a “message for the world”, in special to Japan due to the natural catastrophes which happened last March. What do we got? Another amazing videoclip!

Two days ago I found this ten minutes animation on the Greyscale Gorilla website. At first I got really impressed by the voice of the narrator and by the poem itself (which later on I discovered is know as beat poem). I couldn’t decide if I should focus on the animation or the narrative, the fast-paced english was not easy to follow even if the animation was translating it pretty well.

Here is a great case study of a spot for Method Cleaners on Virgin America flights, by Three Legged Legs. On the article they explain pretty well the whole process and why they decided to make the whole animation in Photoshop!