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case study, motion

July 27, 2011

All is not lost…

Google and OK Go join forces to create a “message for the world”, in special to Japan due to the natural catastrophes which happened last March. What do we got? Another amazing videoclip!

This videoclip makes an amazing use of HTML5 with an interactive bonus in the end if you watch it through the official website.

A quite simple idea, performed by great artists, its a shame that HTML5 is not yet as smooth as it could be. The “window” movements are still a little bit clunky and the page demands a lot of power from the computer, but its good to see this experiments popping up.

Unfortunately I can’t embed the video here (even if you can find a version on youtube) but you can check my phrase by clicking on the image or check the official website for some dancers in tight body suits and some behind the scenes.

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